DOS Life is creating a new phenomenon in the water storage tank market, presenting a campaign that shifts consumer perspectives with immense care, transforming the concept of water tanks from mere reserves to a crucial aspect that deserves attention. DOS Life is a leader in continuous innovation, catering to the diverse lifestyles of everyone today.

Mr. Disaniti Toviwat, Executive Director and Deputy Managing Director of Thamsorn Group Co., Ltd., the manufacturer and distributor of quality water storage tanks under the brand DOS Life, revealed that the 'Oh My DOS! Because Care is Huge' campaign emerged from gathering market data and analysis, discovering that "water is essential for daily life, both for consumption and use." Therefore, cleanliness is a primary factor that users desire. At the same time, DOS has developed innovations to address cleanliness regarding the elimination of bacteria and viruses, including COVID-19. This has led to consumer acceptance of the DOS Life brand, making it the most popular brand in terms of quality and achieving the number one sales position with the highest market share in the water storage tank sector last year. Additionally, it has won two quality awards that guarantee its market leadership in Thailand: the NO.1 Brand Thailand and Super Brands Thailand awards. Furthermore, it has proven its cleanliness with international standard certifications, instilling consumer confidence in DOS Life regarding cleanliness and safety. With a diverse customer base across different lifestyles, the product research and development team continuously innovates, enhancing functionality and design to meet various household needs, confirmed by the GOOD DESIGN AWARD, a global accolade.

“In the past, DOS Life has become a part of every household, with a commitment to improving everyone's quality of life. We want to communicate the brand's image by encouraging everyone to recognize the importance of water storage tanks. Our team has had extensive discussions to find a family representative to become part of the DOS FAMILY, and in this campaign, we are honored to have the Tanchararak family, including Khun Beam, Khun Oi, and siblings Peer and Thee, share their stories and convey to consumers the care and attention that DOS Life has accumulated over time, expressed through innovation with the concept of Constant Caring Innovation to maintain leadership in design.

Innovations that care about every aspect of quality of life allow consumers to feel that DOS Life is not just a water storage tank; it embodies care reflected through innovation to ensure clean and safe water, providing peace of mind every time water is used, delivering simple happiness through the water that consumers experience daily.

The creation of the campaign “Oh My DOS! Because Care is Huge” aims to provide the target audience with a new understanding, viewing water as an essential element, not just a tank for storing water as it is today. Water storage tanks are crucial in homes, delivering quality, clean, and safe water to consumers. This year, DOS Life has tripled its marketing budget to increase awareness through advertising media to reach all groups across all communication channels. DOS Life anticipates that in 2023, it will grow by more than 15%, amounting to approximately 4.17 billion baht in the water storage tank market. Additionally, in terms of social activities, DOS Life has continuously aimed to deliver water storage tanks to schools, communities, or organizations in need, targeting around 800-1,000 tanks to help improve the quality of life in society. Finally, DOS Life promises to continue innovating to develop products of the highest quality that meet the needs of every consumer lifestyle and can support future market growth, maintaining its position as the number one quality water storage tank brand in consumers' hearts forever.